Context

Walmart wanted to enter into the gaming market through their private label brand onn.  We carefully studied the gaming market and found that there was an underserved demographic shopping at their stores which was interested in gaming, but just beginning to gear up for their gaming setup. We designed and developed a membrane gaming keyboard with an LED lighting feature and a built-in wrist pad. By stripping away super advanced hot keys, media buttons, and other cost added features we created an affordable keyboard for beginner gamers. This allowed Walmart to offer this keyboard as a kit with other gaming essentials at a great value price. Retailed alongside well-known national brands without competing with sales from their valued national brand vendors.